Innovation 3.0: Embedding into community knowledge - The relevance of trust as enabling factor for collaborative organizational learning (2010)

Authors: Joachim Hafkesbrink, Janina Evers

Abstract: The paper describes a conceptual approach for a next-generation innovation paradigm in the Digital Economy called “Embedded Innovation” (Innovation 3.0). The notion of “embeddedness” is introduced to mark the increasing challenge of integrating firms into their surrounding communities to assure the absorption of their exploitable knowledge. Trust is supposed to be the enabling parameter in balancing multiple relationships with communities.

In the paper the evolutionary steps from Closed via Open to Embedded Innovation in SME are described. On the basis of the firm’s different relationships and knowledge flows with respect to its surrounding communities different modes of how to cultivate trust are defined and how this may unfold leverage effects for organizational embedding into communities. Finally, hypotheses on different organizational antecedents are developed that may be appropriate to embed the firm into communities with the aim of ensuring knowledge absorption and collaborative learning.

Keywords: Innovation 3.0; Communities; Collaborative Learning; Trust; Open Innovation; Embeddedness; Organizational Change; Digital Economy.

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Business Model Innovation in the Digital and New Media Economy (2010)

Authors: Joachim Hafkesbrink, Markus Schroll

Abstract: This paper outlines the increasing challenges of Business Model Innovation in the Digital and New Media Economy. It describes drivers of change, impacts on the innovation and business landscape, consequences for business modeling and the innovation process, as well as the implications for organizational adaptation. It presents in-depth observations from empirical research on 12 business cases in the Digital and Media Economy in Germany.

Our findings show that business modeling in the Digital Economy needs to be continuously cross-linked to the innovation process to adapt to the ever changing business environment. It becomes clear that Business Models in the Digital Economy need to be “open” so as to be able to continuously embed them into the firm’s surrounding communities, and to ensure knowledge transfer and learning. We will align our arguments with earlier research on Open Innovation and Innovation 3.0 - which we have earlier called “Embedded Innovation” - taking a more practical view on the implementation of new Business Models.

Keywords: Business Model Innovation, Innovation 3.0, Open Innovation, Ambidextrous Organization, Organizational Adaptation, Communities of Knowledge, Digital Economy, New Media Economy.

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Controlled Opening in pro-active SME Innovation - A Case Study on an ‘Open Innovation Audit’ in the Digital Economy (2010)

Authors: Joachim Hafkesbrink, Anna Stark, Markus Schmucker

Abstract: In this paper, we will present results from an Open Innovation Audit case study in the mobile business solution area conducted within the framework of KOPIWA – a pre-competitive joint research project on “Competences Monitoring for Open Innovation in the Digital Economy” in Germany. The Open Innovation ‘Quick Check’ Audit Tool was developed to measure organizational antecedents and competences towards more innovation openness in SMEs of the Digital Economy.
The results indicate that even a quick-check audit may give reasonable insights into organizational requirements of Open Innovation. By substantiating organizational competences via more tangible indicators the audit provides discussion points for the innovation actors to find set-screws in the sense of parameters to improve the innovation process.

Keywords: Open Innovation; Open Source Innovation; Open Content Innovation, Outside-in Management, Inside-Out Management, Organizational Competences, Individual Competences, New Business Development

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Old Wine in New Bottles? A Case Study on Organizational Antecedents for Open Innovation Management (2010)

Authors: Joachim Hafkesbrink, Dirk Krause, Roland Westermaier

Abstract: In this paper, experiences with organizational antecedents for Open Innovation are presented, based on an in-depth case study conducted within the framework of KOPIWA – a pre-competitive joint research project on “Competences Monitoring for Open Innovation in the Digital Economy” in Germany. The empirical findings on organizational competences within this case study are based on hypotheses and research questions that have been tackled in more detail in. The results indicate that the focal open innovator's organizational and management routines evolved organically from closed to open innovation over the last years, as a result of the overall market, network and technology dynamics in the Digital Economy innovation system. The findings also reveal that, especially in the Digital Economy, ‘Innovation 2.0’ (also known as ‘Open Innovation’) is not entirely new, but rather a more natural and logical continuation of “new internet based innovation processes and business models” that have been developed in the past decade, noteably with ‘Open Source’.

Keywords: Open Innovation, Open Source Innovation, Open Content Innovation, Outside-in Management, Inside-Out Management, Organizational Competences, Individual Competences, New Business Development

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Organizational Competences for Open Innovation in Small and Medium Sized Enterprises of the Digital Economy (2010)

Authors: Joachim Hafkesbrink, Markus Schroll

Abstract: In this paper, a conceptual approach to link organizational and individual competences in open innovation processes is presented. Based on a comprehensive system of hypotheses derived from recent literature, the current state-of-the-art in the discussion about organizational antecedents of open innovation is characterized, and further research identified.

Keywords: Open Innovation, Open Source Innovation, Open Content Innovation, Outside-in Management, Inside-Out Management, Organizational Competences, Individual Competences, New Business Development

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Web 2.0 Learning - A Case Study on Organizational Competences in Open Content Innovation (2010)

Authors: Joachim Hafkesbrink, Hartmut Scholl

Abstract: In this paper, a process-based view on shifting from proprietary towards Open Content Innovation in the LMS1 market is described based on in-depth research within KOPIWA2 – a pre-competitive joint research project on “Competences Monitoring for Open Innovation in the Digital Economy” in Germany. A longitudinal case study approach in shifting to a new Web 2.0 compatible business model is presented. The model focuses on providing process-facilitation, as opposed to the marketing of traditional Learning Management and Content Creation-Software. It serves as a basis for empirical insights into the management challenges and organizational competences that must be addressed to cope with Open Innovation. The results clearly point out that to master the challenges of Open innovation there can be no simple „switch of a button?, such as adopting the newest fashionable management tool. Instead, a far-reaching management paradigm shift is necessary to successfully accomplish Open Innovation. Among those behavioral patterns that need to be changed are breaking rules and conventional management routines, becoming accustomed to upside-down thinking to amplify organizational boundaries, process facilitation instead of micro-management, developing sophisticated networking evolution skills, establishing an effective stakeholder management system, managing by clear outside-in and inside-out principles.

Keywords: Open Innovation, Open Source Innovation, Open Content Innovation, Outside-in Management, Inside-Out Management, Organizational Competences, Individual Competences, New Business Development

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Trendreport: Semantic Web (2009)

Authors: Anna Stark, Markus Schroll, Joachim Hafkesbrink

Abstract: Der Trend Report beschreibt den State-of-the-Art (Stand August 2009) bei den semantischen Technologien sowie deren zukünftige Einsatzmöglichkeiten in den Anwendungsfeldern Wissensmanagementtechnologien, Suchdienste und Internet der Dinge und der Dienste. Die Grundlage des Trend Reports bildet eine Auswertung von rd. 200 im EU-Forschungsrahmenprogramm (FP6 bis FP7) geförderten Vorhaben, Forschungs- und Entwicklungsprojekten von Bund und Ländern in Deutschland sowie von am Markt verfügbaren Produk-ten und Dienstleistungen, die auf semantischen Technologien basieren. Auf-grund der hohen Forschungsetats und der hohen Entwicklungsdynamik in diesem Bereich ist zu erwarten, dass semantische Technologien sich in den kommenden Jahren als Enabler-Technologie für webbasierte Dienst-leistungen und Organisationsanwendungen durchsetzen und das Leben der Computernutzer wesentlich erleichtern werden. Hierbei gilt es, die aktuellen Produktentwicklungen aufzuzeigen sowie die zukünftigen Trends im Bereich Semantic Web zu identifizieren. Das Ziel des Trend Reports ist es, die vielfäl-tigen Einsatzmöglichkeiten die das Semantic Web eröffnet, darzustellen und dabei auch die Herausforderungen darzulegen, welche es durch die Weiter-entwicklung zu bewältigen gilt.

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